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Pro-Firm & Smooth Peptide Serum - For firmer, bouncier, more resilient-looking skin.

Regular price
£32.00 GBP
Unit price
 per 
Tax included.Shipping calculated at checkout.

✓ FIRMS & SUPPORTS ELASTICITY

✓ HYDRATES & PLUMPS

✓ SUPPORTS A STRONGER, MORE COMFORTABLE SKIN BARRIER

✓ VEGAN

✓ CRUELTY FREE

Description

Noticing fine lines, less firmness or skin that doesn't have the bounce it used to?

This everyday peptide serum helps support firmer, smoother, plumper-looking skin while delivering lasting hydration and supporting the skin barrier.

Designed with melanin-rich and easily reactive skin in mind, but made to work beautifully across skin types.

Why you’ll love it

More bounce. Peptides help support firmness and elasticity, so skin looks smoother and feels more resilient over time.

Deep hydration. Two forms of hyaluronic acid, aloe and humectants help keep skin feeling hydrated, comfortable and plump.

Barrier support. Nourishing plant oils and phytosterols help support the skin barrier without leaving skin feeling heavy.

More even-looking skin. By supporting hydrated, comfortable skin, the formula is particularly useful for skin that's easily irritated or prone to visible marks.

Easy to layer. Lightweight and easily absorbed, so it sits comfortably under moisturiser and SPF, morning or evening.

Who it’s for 

Is this for me?

This could be your serum if your skin is:

• Starting to show fine lines
• Feeling less firm or bouncy
• Dry or dehydrated
• Looking tired or a little deflated
• Easily irritated or reactive
• Prone to uneven-looking tone or marks

And importantly:

You don't need to have all of these concerns. Think of this as an everyday serum for keeping skin hydrated, supported and resilient while helping with the early visible signs of ageing.

How it works

Think of peptides as little messengers. They help signal processes involved in keeping skin looking firm, smooth and supported.

Our formula combines Hexapeptide-11 and Dipalmitoyl Hydroxyproline with two forms of hyaluronic acid, aloe, jojoba and antioxidant-rich berry seed oils.

So instead of needing one serum for firmness, another for hydration and another just to keep your skin feeling comfortable, you're getting several benefits in one everyday step.

Fewer products. One hardworking formula.

How to use

Apply 1–2 pumps to clean skin over the face and neck.

Use morning, evening or both, before moisturiser, face oil or SPF.

For your evening routine, pair it with our Natural Retinol Alternative Face Oil as your final treatment step.

Hero Ingredients

Hero Ingredients Hexapeptide-11 - Firmness & elasticity
Dipalmitoyl Hydroxyproline - Firmness & plumpness
Dual Hyaluronic Acid - Deep hydration
Aloe Vera - Hydrates & soothes
Berry Seed Oils - Nourishes & supports the barrier
INCIAloe Barbadensis (Aloe) Leaf Juice, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Aqua/Water, Pentylene Glycol, Cetearyl Alcohol, Sodium PCA, Isoamyl Laurate, Glyceryl Stearate Citrate, Dipalmitoyl Hydroxyproline, Propanediol, Parfum/Fragrance, Caprylic/Capric Triglyceride, Fragaria Ananassa (Strawberry) Seed Oil, Vaccinium Myrtillus (Blueberry) Seed Oil, Xanthan Gum, Hexapeptide-11, Phytosterols, Ricinus Communis (Castor) Seed Oil, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Potassium Hydroxide, Sodium Hyaluronate, Sodium Phytate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Ginkgo Biloba Leaf Extract, CI 77491 (Iron Oxides), Citric Acid, Sodium Benzoate, Potassium Sorbate, Glycolipids, Linalool, Geraniol, Citronellol

FAQs

When should I start using a peptide serum?

There’s no set age. Peptides can be used before visible signs of ageing appear, as well as when you begin noticing changes such as fine lines, reduced firmness, dryness or less bounce. Think of it as an everyday serum for keeping skin hydrated, supported and resilient over time.

Can I use the Peptide Serum every day?

Yes. It’s designed for daily use and can be used once or twice a day, depending on your routine and what your skin needs.

Can I use it morning and night?

Yes. In the morning, apply it before moisturiser and SPF. In the evening, apply it before your moisturiser or face oil.

Can I use it with retinol, Vitamin C or exfoliating acids?

Yes. Peptides generally fit easily into a skincare routine and can be used alongside ingredients such as retinoids, Vitamin C and exfoliating acids. If your skin is sensitive or easily irritated, introduce stronger actives gradually rather than adding several at once.

Is it suitable for sensitive or melanin-rich skin?

Yes. The formula was created with melanin-rich and easily reactive skin in mind, combining peptides with hydrating and barrier-supportive ingredients. It’s suitable for all skin types, including sensitive skin.

Can it help with uneven-looking skin tone and post-blemish marks?

The serum can support a brighter, more even-looking complexion as part of a consistent routine, while helping keep skin hydrated and the barrier supported. For persistent dark marks or uneven tone, we recommend pairing it with targeted treatments and daily SPF.

How long before I notice a difference?

Hydration and a plumper feel may be noticeable relatively quickly, while changes in the appearance of firmness, elasticity and fine lines generally require consistent use over time. Skincare results vary from person to person, so we recommend focusing on regular use rather than expecting an overnight change.

What makes this different from a basic hydrating serum?

It does more than hydrate. The formula combines peptides, two forms of hyaluronic acid and barrier-supportive ingredients to target several needs in one step, including hydration, plumpness, firmness, elasticity and skin resilience.

How much should I use?

Apply 1–2 pumps to clean skin over the face and neck. Allow it to absorb before applying your moisturiser, face oil or SPF.

Pro-Firm & Smooth Peptide Serum - For firmer, bouncier, more resilient-looking skin.

  • Melanin-Minded

  • Barrier Conscious

  • South African Roots

  • Fewer, Purposeful Steps

  • 5 stars: 12 (92%)
  • 4 stars: 1 (8%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
T
Tarina

Iv been using this with the bakuchiol oil and after a couple of months, my skin is smoother and overall more healthy. Iv just ordered the trio, including the SPF

Tarina review photo
T
Teresastobbart

I’ve been using this for 8 mths now and it’s my total go too! I have stopped all other creams as I love this one SO much. It has helped my fine lines and really plumps the skin amazingly. Thank you beautyandbains for creating this beautiful product!

T
Teresa Stobbart

ABSOLUTELY my go too! I’ve been using this now for 8 months and have never looked back it’s really helped my fine lines and gives a lovely boost to the skin! Thank you beautyandbains!

A
Athena Scallon

I absolutely love the Peptide Serum from Beauty & Bains! ✨ It’s lightweight, absorbs quickly, and leaves my skin feeling soft, hydrated, and refreshed. After using it consistently, my skin looks smoother and has a healthy glow. It layers perfectly with the rest of my skincare routine and feels so nourishing. Definitely a product I’ll be repurchasing!

m
mel sterres

I am honestly very impressed with the serum. My skin feels instantly hydrated when i use this and over time (i'm on my second bottle), my lines have softened and i see my skin looking more bouncy. I have already been getting compliments since using this.

t
tarina

The customer service was 10/10. This is my second bottle that's just been delivered. I cannot say nice enough things about this product. My skin is so much smoother, plumper and has a subtle glow. Truly fantastic

P
Petra
Less irritated, much happier skin

My skin is definitely less irritated and smoother since Iv started this serum. I’m loving it

A
Alwetu
My skin is already so smooth

I have definitely noticed a difference already in my skin and how smooth it is. I’ll for sure be a returning customer!

M
Micah
2 weeks in I already see a difference

I have only been using it for a couple of weeks now and i must say my skin does feel healthier already so far. I am going to keep using this everyday and look out for the smoothing of my lines. 4 stars only as its early days but so far so good:)

r
rach_mum
Completely converted me

I was not really expecting much but i am now a fan. Its a part of my everyday skincare.

L
Leeanne
Best gift ever

I got a bottle given to me and i loved it so much, i bought 3 more bottles. I love the way it smells. I love the way it feels and i love the glow it gives my skin.

L
Leena
I stocked up on 2 more bottles immediately

I wish I had taken before and after pictures because this serum has smoothed my wrinkles noticeably. I bought 2 more bottles immediately to stock up.

J
Janet
This has made my skin so much better this winter

My skin has been so dry and broken this winter. I decided to try this serum after seeing this online and after 3 weeks, my skin is already in a much better place. I have noticed it is much more hydrated, less itchy and is starting to get the glow back. Highly recommend